Whats New for Ford

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  • 2009 Ford Flex

    2009 Ford Flex

    The all-new Flex crossover features three rows of seating accessible through four conventional doors. The Flex is essentially identical in function and size to the Taurus X, but differs wildly in execution and style. The Flex comes in SE, SEL, and Limited trim levels. All three feature the same 3.5L V6 and six-speed automatic transmission under the hood. Both front-wheel-drive and all-wheel-drive are offered on all models.

  • 2009 Ford E-Series Wagon

    After getting a nose job for 2008, the E-Series gets a significantly re-worked interior for 2009. The E-Series also add a flexible fuel option.

  • 2009 Ford Escape

    The Escape benefits from a powertrain upgrade. A new 2.5L four-cylinder with variable cam timing adds 17-bhp. The 2.5L is ULEV II certified. The same 2.5L four-cylinder also serves as the basis for hybrid models. The 3.0L V6 receives a power bump to 230-bhp. A six-speed automatic is offered for the first time. Several changes including a revised lower front fascia and new tires improve aerodynamics and reduce rolling resistance, thus improving fuel efficiency. The Escape also switches to Ford's capless fuel-filling solution.

  • 2008 Ford F-Series Super Duty CrewCab

    Ford's Super Duty line has been updated for 2008 featuring an all-new interior and updated chassis. The engine range includes a new 6.4L Power Stroke Diesel. A new F-450 model joins lineup offering towing capability of over 24,000 lbs.

  • 2008 Ford F-Series Super Duty Regular Cab

    Ford's Super Duty line has been updated for 2008 featuring an all-new interior and updated chassis. The engine range includes a new 6.4L Power Stroke Diesel. A new F-450 model joins lineup offering towing capability of over 24,000 lbs.

  • 2008 Ford F-Series Super Duty SuperCab

    Ford's Super Duty line has been updated for 2008 featuring an all-new interior and updated chassis. The engine range includes a new 6.4L Power Stroke Diesel. A new F-450 model joins lineup offering towing capability of over 24,000 lbs.

  • 2009 Ford Focus Coupe

    The Focus coupe receives some minor enhancements to help distinguish it from the sedan. The '09 Focus feature new front and rear fascias. A slight bump in horsepower on manual transmission models and a new final drive ratio ensure improved acceleration. SES models feature standard 17-inch wheels and a spoiler at the top of the rear window.

Ford is one of the most historic brands in America, but it has entered what may be the most challenging period in its long history. While Ford continues to dominate the truck market, its inattention to other key products in years past has hurt it in the rest of the marketplace. Not only does Ford have to worry about a resurgence of products at its chief rival, GM, but also the success of full-line Asian automakers like Toyota, Honda, and Nissan.

The most visible change at Ford dealerships this year is the addition of the new Ford Flex wagon. The Flex is a purpose-built crossover vehicle with three rows of seating and styling guaranteed to draw stares. The Flex is essentially identical in function and size to the Taurus X wagon, but differs wildly in execution and style. The unique exterior styling wraps a more conventional interior that still boasts new features like an optional refrigerator console.

Although the Flex draws attention, the launch of the updated F-Series is crucial for Ford's finances. The restyled F-Series faces intense competition from new and restyled trucks from GM, Chrysler, and Toyota. In addition to new styling, the F-Series boasts a new frame that is both lighter and stronger. Ford still offers a dizzying array of engines, body styles, trim levels and bed lengths to ensure that there is a truck to match every customer's preferences.

Ford's other top-selling work vehicle, the E-Series, van adds an revised interior to match the updated exterior that appeared for 2008. A radically different cargo hauler, the Transit Connect will appear in 2009, giving commercial customers a new choice for hauling cargo with more fuel efficiency and maneuverability.

Ford's popular Focus coupe adds an SES trim level this year. The sport package features unique front and rear styling, and a rear window spoiler. Revised transmission gear ratios and a slight increase in horsepower improve acceleration.

The Fusion, Mustang, Taurus will all have abbreviated 2009 model years as Ford has updated models of all three headed to market for 2010. Ford also has a new line of small cars planned next year.

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